• 4 Valuable Lessons That You Can Learn From Apple

    In the technology world, Apple Inc. is among those companies that have revolutionized the industry and changed the way people view things. Even though it started out as a hardware company, Apple has also ventured into the software industry, and some notable products are the iTunes and the iOS. Just like any other startup, this company has experienced its downtimes with the most notable being the flaw of Apple III. The following are crucial business lessons that you can learn from Apple.

    1. Be innovative

    You have to keep up with the trends but also maintain the reputation and quality of your products. The introduction of iTunes and iPods was a smart move that saw Apple tap into the music world before its competitors in the technology could think of it. The innovative team is always on the lookout for products that customers demand most. Some business like Kodak were once the most after-sought company in the film industry, but they sat in their comfort zone and refused to be innovative. As a result, Kodak found itself isolated as smartphone producers came up with phones that could capture excellent shots.

    1. Focus on benefits

    When Apple is marketing its products, it focuses on the benefits rather than the features. If the iPad comes with a 9.7 inches screen such as those at http://www.ithingum.com/, how will that help the end user? Such an approach gives the customer a reason to purchase the product. The engineers always look at those features that are likely to benefit the customers. They always provide an explanation for adding an extra feature on each model they produce. The newest iPhones lack the earphone port, but still, the company convinced their customers why they no longer need it. Focusing on the benefits makes the customers feel that you understand their problems and have lasting solutions.

    1. Offer a complete package

    Apple acts as a one stop mall where customers can get all the products they require. An iPod user requires the iTunes for music while the iPhone and iPad users require the same for apps. Compatibility issues in Apple products are minimal because the developers coordinate when coming up with products. Most of the products are backward compatible which means you can use software for iPhone 4 on iPhone 6. When it is not possible to offer a complete package, you can liaise with other players to ensure that your products are compatible with what they produce.

    1. Establish loyal following

    Apple has loyal customers who are always on the lookout for new products in the market. The company encourages interaction and always has employees with deep knowledge of the products. Most people associate Apple products with success and thus having an iMac in an office sends sharp messages to your visitors. You will find loyal followers owning an iPhone, an iPad and Mac book to cater for entertainment and business needs.

    This company also invests in the right employees who are up with the trends and understand what customers need. Its top management right from the time of Steve Jobs have always provided the right direction to the juniors.

    Categories: Archived

    Comments are currently closed.